HEADLESS COMMERCE
MIGRATION

Growing ecommerce business constrained by legacy monolithic platform that couldn't handle traffic spikes. Poor page load times impacting conversion rates. Difficult to iterate on frontend without backend deployments. Mobile experience suffered due to server-side rendering limitations. Development team productivity hampered by tightly coupled architecture. Rising infrastructure costs as traffic grew. Couldn't support modern frontend frameworks.

Designed and implemented headless commerce architecture separating frontend and backend concerns. Built modern React/Next.js frontend consuming APIs from Shopify Plus backend. Implemented edge caching and CDN optimization for global performance. Created component library for rapid feature development. Established CI/CD pipelines for independent frontend/backend deployments. Migrated product catalog, customer data, and order history with zero downtime. Provided comprehensive training to development team.

Page load times reduced 60% improving conversion rates and customer satisfaction. Infrastructure now handles 5x original traffic with same cost, reduced per-transaction costs significantly. Development velocity increased 3x with independent frontend deployments. Mobile experience dramatically improved with modern responsive design. Infrastructure costs reduced 40% through efficient caching and CDN usage. Team can now experiment with UX changes without backend coordination. SEO performance improved through server-side rendering at edge.

Headless CMS, Shopify Plus APIs, React, Next.js, edge computing (Vercel), CDN optimization (Cloudflare), API design, component libraries, progressive web apps